Post by account_disabled on Feb 20, 2024 10:00:15 GMT
Nowadays, when we are more familiar with SEO and new to content marketing, discussions continue on digital marketing platforms about these two marketing areas and their relationships with each other. These discussions generally include questions such as "Does Content Marketing work without a good SEO strategy?", "How can I allocate energy and budget to content and SEO at the same time?", "Should I choose one of the two areas or can I implement both simultaneously?" "answers are sought for the questions. After these discussions, I wanted to share my evaluations about these two areas and ways to manage them together in a healthy and effective way. What is Content Marketing and SEO? I would like to start Content Marketing and SEO with the definitions of these two fields from authoritative institutions in the world.
This way, we will be able to see more clearly in what ways they are different Greece Phone Number and in what ways they overlap. According to the Content Marketing Institute, the world's most respected content marketing platform, Content Marketing ; It is a marketing activity that produces and disseminates valuable, relevant and consistent content in order to attract the attention of a clearly and accurately determined target audience and to convert it into profitable customer action in order to obtain this audience. According to Search Engine Land, one of the world's largest SEO platforms, SEO is; It is the process of obtaining traffic from free, organic, editorial or natural rankings in search engines. Content Marketing and SEO Interactions with Each Other When we look at these two definitions, we can see the outlines of both fields, as I mentioned above, and we actually understand both of them separately. However, it seems that the relationship between them is still difficult to understand. We may have difficulty making connections.
We cannot predict whether Content Marketing is a rival or a replacement for SEO. In order to make it easier to relate, I would like to share an analogy that I came across while reading and liked very much. According to Lee Odden ; "If a customer-focused content marketing program is the sandwich, SEO is the mayonnaise of that sandwich. SEO touches almost everything on that sandwich, diversifying the overall flavor, but on its own it's not very appetizing." By looking at this explanation and the definitions above, we can say that Content Marketing and SEO are areas that need to work closely and effectively with each other, and that organizing content marketing strategies according to SEO will provide more returns on the customer side. On the SEO side, there is a lot to learn and implement from Content Marketing strategies. To be honest, content has always been king (a common saying in the content world is: “ Content is the King ”) , but unfortunately, until Google's recent updates, it was not a king that was highly valued in terms of quality.
This way, we will be able to see more clearly in what ways they are different Greece Phone Number and in what ways they overlap. According to the Content Marketing Institute, the world's most respected content marketing platform, Content Marketing ; It is a marketing activity that produces and disseminates valuable, relevant and consistent content in order to attract the attention of a clearly and accurately determined target audience and to convert it into profitable customer action in order to obtain this audience. According to Search Engine Land, one of the world's largest SEO platforms, SEO is; It is the process of obtaining traffic from free, organic, editorial or natural rankings in search engines. Content Marketing and SEO Interactions with Each Other When we look at these two definitions, we can see the outlines of both fields, as I mentioned above, and we actually understand both of them separately. However, it seems that the relationship between them is still difficult to understand. We may have difficulty making connections.
We cannot predict whether Content Marketing is a rival or a replacement for SEO. In order to make it easier to relate, I would like to share an analogy that I came across while reading and liked very much. According to Lee Odden ; "If a customer-focused content marketing program is the sandwich, SEO is the mayonnaise of that sandwich. SEO touches almost everything on that sandwich, diversifying the overall flavor, but on its own it's not very appetizing." By looking at this explanation and the definitions above, we can say that Content Marketing and SEO are areas that need to work closely and effectively with each other, and that organizing content marketing strategies according to SEO will provide more returns on the customer side. On the SEO side, there is a lot to learn and implement from Content Marketing strategies. To be honest, content has always been king (a common saying in the content world is: “ Content is the King ”) , but unfortunately, until Google's recent updates, it was not a king that was highly valued in terms of quality.