Post by account_disabled on Mar 7, 2024 5:30:16 GMT
Delayed remarketing If you use the principle of remarketing, which is based on cookies, then you must understand that the life of the audience is limited in time. For eample, Google gives days for this. Thus, delayed works the same as sequential remarketing, the only difference is that visitors see different ads depending on how long they have been in the audience list. That is, the first week they see one message, the second anot her, and so on. You can make these periods longer, take a month or another period. Here's an eample where we aim to get people to request a free offer Week Sample sentence.
Week Screenshots of improving AdWords performance. Week Different USA Phone Number List service packages. Week Cases. Week Sample queries. Etc. For one of our clients, we divided the audience into periods of days, days, etc. Here are the results Conclusion Over time, conversions may gradually decline. But if you show the user something new every time, his interest will be renewed. But at the same time, the more delayed the period of time is chosen, the more profitable and tempting the offer should be made. For eample, in the first month you can simply remind about the company by showing its logo or offer. Then you can start offering a discount.
The main thing to remember is that those who have already made a purchase should not find out about the discount. . Variable offer If out of people leave the site at the cart stage, this can be considered a normal result. are interested in your product, but did not consider your offer profitable enough. You need to understand why this is happening. A variable offer will help you figure this out. This is an offer that is shown to those who have not completed the purchase. You can test different offer options on this audience until you find the right one. Conclusion Retargeting with a variable offer allows you to understand why not everyone completes the purchase and also test different offer options.
Week Screenshots of improving AdWords performance. Week Different USA Phone Number List service packages. Week Cases. Week Sample queries. Etc. For one of our clients, we divided the audience into periods of days, days, etc. Here are the results Conclusion Over time, conversions may gradually decline. But if you show the user something new every time, his interest will be renewed. But at the same time, the more delayed the period of time is chosen, the more profitable and tempting the offer should be made. For eample, in the first month you can simply remind about the company by showing its logo or offer. Then you can start offering a discount.
The main thing to remember is that those who have already made a purchase should not find out about the discount. . Variable offer If out of people leave the site at the cart stage, this can be considered a normal result. are interested in your product, but did not consider your offer profitable enough. You need to understand why this is happening. A variable offer will help you figure this out. This is an offer that is shown to those who have not completed the purchase. You can test different offer options on this audience until you find the right one. Conclusion Retargeting with a variable offer allows you to understand why not everyone completes the purchase and also test different offer options.