Post by account_disabled on Mar 14, 2024 4:33:34 GMT
A fatal mistake in your Valentine's Day social media marketing campaign A real social media marketing horror story, the one featuring the famous London Dungeon , the City's tourist attraction, which has become famous for its peculiar macabre essence, given that inside it are recreated, using actors, special effects and appropriate scenography, some of the noir events in London's history, while remaining an attraction purely for families. Since it was created in 1976, it was thought of as a "Museum of Horrible Stories" and then transformed over time into a sort of interactive amusement park, a kind of house of horrors in short.
But let's go back to the huge mistake in the social media marketing Find Your Phone Number story of which it was the protagonist. A serious mistake in London Dungeon's Twitter communication campaign It all stems from the desire to celebrate Valentine's Day in an "original" way, which pushes the team that deals with the communication of the tourist attraction to publish posts on Twitter, with the official account of the "museum", accompanied by images, which he said were “joking”, but which in reality were at least or ffensive concerning fat women, sexually transmitted diseases and dead prostitutes. View image on TwitterView image on Twitter We leave the interpretation of the sentences to your subjective judgement, we instead report the reactions of world critics, collected by the Digital Training Academy , which defined the collection of images as misogynistic and offensive.
Merlin Entertainment, owner of the ghostly attraction, is of the same opinion and said it was truly mortified by the campaign and promptly took steps to delete the tweets. Social media users are also on the same line, defining the whole thing as a shameful activity as well as a trivialization of violence. A Facebook user commented on this absurd social media horror story, writing: “I see you've taken care of eliminating your 'joke' about dead prostitutes. Who decided that these disgusting posts were suitable for “marketing”Especially for a family friendly attraction. What happened will certainly prevent me from returning.
But let's go back to the huge mistake in the social media marketing Find Your Phone Number story of which it was the protagonist. A serious mistake in London Dungeon's Twitter communication campaign It all stems from the desire to celebrate Valentine's Day in an "original" way, which pushes the team that deals with the communication of the tourist attraction to publish posts on Twitter, with the official account of the "museum", accompanied by images, which he said were “joking”, but which in reality were at least or ffensive concerning fat women, sexually transmitted diseases and dead prostitutes. View image on TwitterView image on Twitter We leave the interpretation of the sentences to your subjective judgement, we instead report the reactions of world critics, collected by the Digital Training Academy , which defined the collection of images as misogynistic and offensive.
Merlin Entertainment, owner of the ghostly attraction, is of the same opinion and said it was truly mortified by the campaign and promptly took steps to delete the tweets. Social media users are also on the same line, defining the whole thing as a shameful activity as well as a trivialization of violence. A Facebook user commented on this absurd social media horror story, writing: “I see you've taken care of eliminating your 'joke' about dead prostitutes. Who decided that these disgusting posts were suitable for “marketing”Especially for a family friendly attraction. What happened will certainly prevent me from returning.