Post by account_disabled on Dec 11, 2023 8:30:34 GMT
Biggest benefit however comes from the elimination of ad network prioritization in the waterfall. In waterfall you can either prioritize the network or let historical data do it for you. For in-app header bidding the auctions are conducted simultaneously or in parallel unified auction. All plus ad networks have an equal chance of winning inventory at a price above the lowest price not just the preferred ad network.
It's worth mentioning that once you replace the SDK intermediary with an in Email Marketing List app header product the number of SDKs you need to install is significantly reduced. This results in a better user experience fewer latency issues and less maintenance. competition In-app header bidding allows multiple demand partners to bid on ad inventory simultaneously. This increases competition resulting in higher CPMs and greater earning potential for publishers.
Higher Revenue Due to increased competition and the ability to obtain higher bids publishers will typically see higher overall ad revenue than traditional ad waterfall systems. Real-time Determination In-app header bidding happens in real-time allowing publishers to instantly decide which ad to show based on the highest bid. Transparent auction process In-app title bidding provides transparency on demand and partners have the same visibility into the auction process to ensure fair and open competition for advertising resources.
It's worth mentioning that once you replace the SDK intermediary with an in Email Marketing List app header product the number of SDKs you need to install is significantly reduced. This results in a better user experience fewer latency issues and less maintenance. competition In-app header bidding allows multiple demand partners to bid on ad inventory simultaneously. This increases competition resulting in higher CPMs and greater earning potential for publishers.
Higher Revenue Due to increased competition and the ability to obtain higher bids publishers will typically see higher overall ad revenue than traditional ad waterfall systems. Real-time Determination In-app header bidding happens in real-time allowing publishers to instantly decide which ad to show based on the highest bid. Transparent auction process In-app title bidding provides transparency on demand and partners have the same visibility into the auction process to ensure fair and open competition for advertising resources.