Post by account_disabled on Dec 20, 2023 6:55:24 GMT
Although many CMOs rate the marketing teams under their charge as excellent (14%) or very good (44%), marketing directors encounter many obstacles in the performance of their work. According to a recent study by the CMO Council and Chief Outsiders , the area where CMOs report the greatest number of deficiencies within their organization is the customer journey, acquisition and conversion (44% ). That this area is burdened by deficiencies is clearly worrying if we take into account that the proper layout of the "customer journey" is essential when it comes to providing good customer experiences. Additionally, although marketers have focused more on customer retention during the pandemic,
Acquisition continues to be a priority for them. CMOs also see flaws in segmentation and personalized message design (42%) , actions based on insights extracted from consumer data (37%), demand generation (31%), execution Phone Number List and campaign measurement (30%) and marketing planning with a view to digital growth strategies (30%). Lack of resources is also a major hindrance for CMOs On the other hand, 34% of CMOs confess that the performance of the teams under their charge is diminished as a result of the lack of resources. And not only that, 9 out of 10 marketing directors agree that the lack of resources has resulted significantly (20%) or moderately (66%) in lost sales, growth or acquisition opportunities.
Furthermore, 54% of marketing directors confess that the teams they lead are only partially capable of executing multichannel campaigns both globally and locally. And 13% go further and admit the total inability of the people in their care in this particular aspect. CMOs also invest a good part of their time in recruiting and onboarding senior marketers . 54% point out that this process can take between 3 and 6 months, while 22% state that this process fortunately takes less than 3 months.IPG Mediabrands has today announced the integration into its agency network of Neolabels , the digital and creative consultancy founded in 2004 by Hugo Albornoz, under the name of M ediabrands Content Studio (MBCS) .
Acquisition continues to be a priority for them. CMOs also see flaws in segmentation and personalized message design (42%) , actions based on insights extracted from consumer data (37%), demand generation (31%), execution Phone Number List and campaign measurement (30%) and marketing planning with a view to digital growth strategies (30%). Lack of resources is also a major hindrance for CMOs On the other hand, 34% of CMOs confess that the performance of the teams under their charge is diminished as a result of the lack of resources. And not only that, 9 out of 10 marketing directors agree that the lack of resources has resulted significantly (20%) or moderately (66%) in lost sales, growth or acquisition opportunities.
Furthermore, 54% of marketing directors confess that the teams they lead are only partially capable of executing multichannel campaigns both globally and locally. And 13% go further and admit the total inability of the people in their care in this particular aspect. CMOs also invest a good part of their time in recruiting and onboarding senior marketers . 54% point out that this process can take between 3 and 6 months, while 22% state that this process fortunately takes less than 3 months.IPG Mediabrands has today announced the integration into its agency network of Neolabels , the digital and creative consultancy founded in 2004 by Hugo Albornoz, under the name of M ediabrands Content Studio (MBCS) .