Post by warner123 on Feb 27, 2024 10:42:10 GMT
Bill Gates' prophetic phrase “ Content is the King ,” used to express how important video and textual content are in the digital age, is as relevant today as it was in 1996 when he coined it. There is no doubt therefore: the importance of Content Marketing will not only never die, but will continue to grow. The development of this promotional sector, which includes the creation and sharing of content, must be a fundamental pillar of your strategy for the current year too. In the ring, the biggest comparison still occurs today between video and text content for the web. In reality, there is no real competition because the formats are very different from each other. However, in terms of end-user involvement we find significant differences. According to research conducted by WordStream, it seems that videos generate 1200% more shares than texts. A truly impressive result if you think about the amount of content that is shared every minute on the web. Users spend 88% more time on websites that contain videos . However, this trend also concerns entrepreneurs , given that 81% of companies today use videos as marketing tools, according to HubSpot.
A huge boost to video consumption came from the Lockdown : since 2020, the time Uruguay Mobile Number List spent by Italians watching videos online has risen to 3 hours and 40 minutes and continues its rise unstoppably. Whatever market you operate in, if you want to intercept an ever-increasing number of customers and increase your brand awareness, developing an effective content marketing strategy will allow you to achieve high goals. To do this, however, you need to know the basics, current trends and the most effective strategies that allow you to choose between video or text content for the web. Let's start from the basic concept: what is Content Marketing? Essentially this marketing strategy concerns all those techniques aimed at creating and sharing online content through various channels such as blogs, social media, newsletters, etc.
The aim is to intercept the requests and interests of your target audience in order to create contact and a direct relationship. This promotional strategy proves to be more effective than classic advertising because it responds to real needs expressed by the user. For example, by typing a search key on Google the user expresses a real need that you must be able to capture and make the most of. The aim is therefore to intercept possible questions and requests from your audience and respond by describing your brand and distinguishing it from competitors. This way, if your content is perceived as useful and relevant, potential customers will see you as an authoritative figure and therefore worthy of trust. Nextre Digital is a company specialized in creating content for the web , both text and video. We have a team specialized in drafting texts from an SEO perspective , capable of positioning a website among the first results in Google's SERP. attention of those who browse online: multilevel approach; visual content; audio content; possibility to include texts. The advantages of video content start from the ability to attract viewers' attention .
A huge boost to video consumption came from the Lockdown : since 2020, the time Uruguay Mobile Number List spent by Italians watching videos online has risen to 3 hours and 40 minutes and continues its rise unstoppably. Whatever market you operate in, if you want to intercept an ever-increasing number of customers and increase your brand awareness, developing an effective content marketing strategy will allow you to achieve high goals. To do this, however, you need to know the basics, current trends and the most effective strategies that allow you to choose between video or text content for the web. Let's start from the basic concept: what is Content Marketing? Essentially this marketing strategy concerns all those techniques aimed at creating and sharing online content through various channels such as blogs, social media, newsletters, etc.
The aim is to intercept the requests and interests of your target audience in order to create contact and a direct relationship. This promotional strategy proves to be more effective than classic advertising because it responds to real needs expressed by the user. For example, by typing a search key on Google the user expresses a real need that you must be able to capture and make the most of. The aim is therefore to intercept possible questions and requests from your audience and respond by describing your brand and distinguishing it from competitors. This way, if your content is perceived as useful and relevant, potential customers will see you as an authoritative figure and therefore worthy of trust. Nextre Digital is a company specialized in creating content for the web , both text and video. We have a team specialized in drafting texts from an SEO perspective , capable of positioning a website among the first results in Google's SERP. attention of those who browse online: multilevel approach; visual content; audio content; possibility to include texts. The advantages of video content start from the ability to attract viewers' attention .