Post by account_disabled on Mar 6, 2024 7:59:36 GMT
Watch and TV sub-brands increase their equity and attract customers. House of brands is the exact opposite of a monolithic architecture, because this structure has no connection between the main brands and sub-brands. Thus, the name of the parent company is most often hidden, and new brands differ in their positioning, functions, target audience and characteristic identity. Therefore, the main focus is on sub-brands: the master brand is primarily of interest only to the investment community.
Typically, a house of brands operates as a holding company Japan WhatsApp Number Data for different portfolio brands, each of which is managed as a separate entity. Due to the legal complexity inherent in this strategy, it also involves higher costs. Advantages : Individual sub-brands may target different niches or new categories. Better diversification of business and investment opportunities. A company can easily buy other companies' brands, sell existing brands, or merge with another company. Flaws :
Creating new sub-brands is an expensive process that involves separate legal, creative, and marketing costs for each of them. Developing awareness of new brands takes time and investment. For example : Yum! Brands, Inc. operates its sub-brands KFC, Pizza Hut and Taco Bell behind the scenes. Another example is Unilever, which includes several brands in different niches (Dove, Ben & Jerry's, Lipton). From Subscribe to hot MARKETING NEWS MARKETOLOGIST 2.
Typically, a house of brands operates as a holding company Japan WhatsApp Number Data for different portfolio brands, each of which is managed as a separate entity. Due to the legal complexity inherent in this strategy, it also involves higher costs. Advantages : Individual sub-brands may target different niches or new categories. Better diversification of business and investment opportunities. A company can easily buy other companies' brands, sell existing brands, or merge with another company. Flaws :
Creating new sub-brands is an expensive process that involves separate legal, creative, and marketing costs for each of them. Developing awareness of new brands takes time and investment. For example : Yum! Brands, Inc. operates its sub-brands KFC, Pizza Hut and Taco Bell behind the scenes. Another example is Unilever, which includes several brands in different niches (Dove, Ben & Jerry's, Lipton). From Subscribe to hot MARKETING NEWS MARKETOLOGIST 2.